Ask anyone about the Subway Diet and they'll tell you about Jared who dropped 245 pounds in a single year just by eating Subway. Now, as Paul Harvey would say, it's time for the rest of the story. Read further for a brief history of the subway diet.
Jared Fogle was a student at Indiana University who worked at an adult video store in order to pay his way through college. He sat long hours in a class room, sat long hours behind the counter at the video store while eating snacks, and as a result ended up weighing 425 pounds. Needless to say his weight and health situation had become critical. Jared wanted to find a way to lose weight.
None of the diets he tried worked - he couldn't stick to them. One day he noticed a Subway sandwich store about a mile and a half from his apartment. Without knowing it he was inventing the Subway diet. Jared decided to skip breakfast every day, walk the mile and a half there and back to Subway for both lunch and dinner during which he consumed only a sandwich, a bag of baked chips and a diet soft drink. He went from consuming 10,000 calories daily to about 900, while adding a 6 mile hike to his daily routing. The result of Jared's personal Subway diet was a loss of 245 pounds in only a year.
How did this Subway diet become a national ad campaign for the Subway chain? After losing the weight Jared ran into a friend who worked with the school paper. This buddy barely recognized Jared, so he decided to write an article about his amazing weight loss. Men's Health magazine picked up the story as part of an article about weird diets that work. A local Chicago Subway owner read the Mens Health article, brought the diet to the attention of his advertising people who contacted Jared to verify the story. They took the ad idea to Subway's national ad agency who disliked the idea, so they created a local campaign for Chicago featuring the Subway diet.
Needless to say the Subway diet became a huge hit. It was a natural for Chicago based Oprah to feature Jared and his Subway diet on her popular national show. Now it was the national agency's turn to ask about running the ads around the country.
Many people have had success with the Subway diet. But keep in mind that Jared's extreme program of calorie cutting and extreme weight loss are, in general, potentially dangerous. A little more moderation is needed, but exercise and cutting calories are a proven one two punch combination in the fight against obesity.